A daily edit of the most stupendously brilliant things to land on the beauty desk. This is survival of the fittest.

Every strand of hair in the world that is fine and thin and lacking in volume has one ultimate wish: to be thicker. It’s not much to ask is it? New British brand Swell has come up with a three-pronged solution to this much too common hair problem via its Advanced Shampoo, Volumizing Conditioner and Root Nutrient Complex. And no they don’t use scalp-irritating silicone; it’s hero ingredients like Peruvian maca and Swiss apple that stimulate hair growth and reduce hair loss in a kind and considered way. A holy trinity each with a very shiny, glowing halo of innocence floating above them.

Swell Hair Trio, £19