Intriguing new scents, decoded in the three ways that matter most

What it smells like: a big bowl of Parma Violet sweets, crushed up and whizzed in the blender until they become a clean, clear liquid of loveliness. 

What it looks like: a small bottle of home distilled gin from the 40s that Jay Gatsby would have tucked inside his leather bound briefcase.

Who would wear it: Pearle Lowe, Lauren Bacall and first time mothers who've birthed a fair haired daughter.

Annick Goutal La Violette, £71 at Harrods