LVMH wants you to sleep with it

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Are you a luxury consumer? Bernard Arnault has big plans for you.

Not content with kitting you out head to toe in Celine, Louis Vuitton and Givenchy, icing you in De Beers and Bulgari, watering you with Dom Perignon and Krug and spritzing you with Dior, Arnault now wants to provide your bed and board in the most luxurious holiday destinations.

The luxury conglomerate has recently acquired a five star hotel in St. Barths as well as Milan’s most fabled pasticceria Cova, whose exquisite cornetti and biscotti the company plans to roll out across the globe.

The two acquisitions join LVMH’s growing hospitality empire, which already includes a holiday resort in Courchevel where your kids can play in a giant Mongolian yurt while you ski, as well as a resort in the Maldives where you can loll by your own gigantic private infinity pool looking out onto your own private beach, while your private butler gets you drinks and your private chef knocks you up some Cordon Bleu cuisine.

Life ain’t half bad for you if you’re an LVMH kinda gal. We’ll take one croissant please.

 

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