With the news today that model and muse Inès de la Fressange has returned to head up her own fashion label, we ask the question... What fashion label? And more importantly, what fashion label??

Apparently de la Fressange founded her company in 1991, which makes her – as far as we can tell – one the first models to set herself up as a brand. Years before Kate Moss x Topshop (2007); well ahead of Naomi Campbell's novel Swan (1994); just nudging in before Cindy Crawford's exercise video (*fond memories* 1992). And yet we know very little about the company, acquired by the Dubai-based The Luxury Company (which also holds stakes in Elie Saab) from Francois-Louis Vuitton this week.

We assumed that Inès's label would be the sort of low-key thing that impossibly chic French people like to waft around in at the weekend (like Bonpoint or Eric Bompaaaaard). Either that or a selection of fabulous kaftans. But a quick google reveals it's actually more like the stuff that normal French people might pick up at the local supermarché. What's the word for Japandering when you do it in your native country? Anyway, that.

Still, change is clearly in the air and the return of de la Fressange to the label which bears her name is a sign that the products which do so too will more likely match up to her impossibly chic reputation. The signs are positive – there are some impossibly chic candles available on one of our favourite Gallo-perv website Frenchologie, which seem more in tune with the Inès we know and love.