It was one of the most shared pictures on social media during the shows – the snap of Lily McMenamy topless in the Marc Jacobs show, covering her assets with an elegantly gloved forearm. All done with one of those Joan Jett wigs on, of course.

We pointed Lily out last week, after she posed for the cover of i-D in a direct echo of the shoot her fabulous mother Kristen did in the Eighties. Now it seems she's scaling the highest heights of the industry. So watch this face.

What can we expect of the new MJ imagery she stars in? Obviously, not much has come out so far. But McMenamy told Vogue she'd been shooting in Central Park until 2am...