Think of a video that involves roses and you probably think of something slightly tacky and typical. You see, what is considered one of the most beautiful flowers of them all is often conveyed in, well, rather tasteless ways.

You can rest assured though that Chloé's new rose video is about as far from tacky as you'll get; it's in fact, utterly, utterly charming. Conceptual, beautifully shot and as chic as the brand's heritage, it had us at hello.

The video comes in light of the brand's new fragrance, Roses de Chloé, and is an artistic piece choreographed by I Could Never Be A Dancer. Music by French electro artist Jackson And His Computer Band accompanies it.

Everything about the piece is beautifully done. There's no reason why we should be surprised about this, given that it's Chloé, but it far exceeds any expectations of whatever the rose video we had in mind was.