Each summer, a wave of new scents hit fragrance counters galore, ready to bring with them the promise of sunshine, holiday nostalgia and key notes that transport you back to that Miami sun lounger where you sat, Piña Colada in hand, warm sea water a few metres away.

Already we’ve had the launch of aptly named Summer by Stella McCartney and Annick Goutal’s Neroli Cologne which evokes all kinds of things when released from its atomiser – crystal sand beaches, terracotta paved terraces overlooking the Amalfi coast and four hour long lunches where the world is put to right.

This summer though, there’s something different going on. Something, like, totally different.  This year, it’s not the notes and scents that are causing a stir, but the way in which you wear them. Just like that.

And before you sit back and think you’ve heard it all before, you really haven’t. 

There’s richly perfumed laundry detergents (no joke) to scent infused hair mists and highly concentrated perfume oils. These are game-changers like no other people.

They’re set to take the fragrance world by storm; get them into your life now.