Never Underdressed is the UK’s first digital fashion glossy which aims to capture all the speed and energy of web content with the glossy appeal and luxury values that make traditional print monthlies so effective. 

We create our fashion and beauty shoots with all the ambition of a print product but with the added element of sound and movement. We celebrate innovation, courage and luxury. We’re a digital space for new artists, photographers, illustrators and, of course,  beautiful clothes...  

STYLE SELECTOR
We integrate commerce so it couldn’t be easier for you to shop the items we recommend. Our fashion team edit the best buys from thousands of retailers every day in Style Selector.

SHOOTS
Our luxury fashion and beauty shoots are created using the industry’s best and brightest talent, incorporating movement, video and sound. 

#IJUSTBOUGHTTHIS
Our social shopping user-generated feature lets you share your purchases with us and appear on the site with #IJustBoughtThis.

ARTIST IN RESIDENCE
We love art and the artist and each week we meet a talent, hear about their work, studio space and inspiration. 

THE LIPSTICK INDEX
Lipstick is the most joyful thing about make-up and we’ve devised a ground-breaking interactive guide to finding your perfect shade. Thirty lipstick shades, five skintones, find your match.

THE RECREATIONIST
Our beauty director Joanna McGarry pays homage to beauty’s most iconic looks and the women who created them.

THE TEAM 
Never Underdressed is produced by an experienced digital team with unparalleled fashion and beauty credentials having previously held senior positions on brands such as Elle, Vogue, Marie Claire, The Independent, Stella and Sunday Times Style.

Never Underdressed is owned by Shortlist Media and is based at 26-34 Emerald Street, London WC1N 3QA

Contact the editor Carrie Tyler at [email protected] 

Contact the Publisher Lucy Alexander at [email protected]

Contact the editorial team at [email protected] 

Contact the commercial team at [email protected]