A daily hit of the most stupendously brilliant things to land on the beauty desk.This is survival of the fittest.

There’s something about Epionce’s approach to skin care, specifically anti-ageing, that makes us feel as though they are taking us by the hand and gently guiding us through this whole getting older malarkey.

Simple philosophies are backed up by cosmeceutical but non-prescription skincare, which makes fighting the signs of ageing a whole lot easier to contend with. 

This leads us rather swiftly to their Ultra Shield Lotion SPF50 and a perfectly reasonable approach of protecting and preventing. We all know that pesky UVA is horribly ageing and a daily SPF is a sensible defence but it isn’t always monkey see-monkey do. 

That said, this particular lotion, which packs a broad spectrum SPF, is so quickly absorbed and even suitable for sensitive skin that couldn’t be easier to find it a place in your daily routine.

Epionce Ultra Shield Lotion SPF50, £40.50