There’s something quite satisfying about discovering a skincare hero that models swear by which will give you change back from a £10 note. In this case, it’s Cetaphil’s straight-talking cleanser, encased in a pretty non-descript bottle that you’d hardly look twice at as you passed it by in Boots. But truly, it’s a thing of great wonder (make-up artists adore it too) and something that models the world over bow down to. 

Cetaphil can be traced way back to 1947, when it was created by a Canadian pharmacist as a safe and simple dermatological solution for dry, sensitive and problem skin. So that’s nearly all of us then. It contains just eight ingredients, none of which you’ll have heard of, that make up its light and creamy texture – think something between double cream and Fairy Liquid – and leave skin feeling clean but never parched. It won’t lather up into an astringent froth, in fact it can even be used without water, should you prefer. It removes stubborn make-up without brute force, keeps skin pH balanced and heck, it’s even kind enough to use on baby skin, which must surely be a good thing.

"Ever since the day it hit pharmacy shelves, it’s become a niche and cult brand that devotees become obsessed with upon first use."

Ever since the day it hit pharmacy shelves, it’s become a niche and cult brand that devotees become obsessed with upon first use. In particular, the aforementioned models who won’t use anything – ANYTHING – else. So that’s Kate Upton (most glowing skin on this planet), Brooklyn Decker and Lily Aldridge, who perhaps also likes to use it on Dixie, the baby girl she’s got with Caleb of Kings of Leon. Even the supers, Christy Turlington and Carolyn Murphy, have been using it for years, which says a lot. And with those five in mind, could there be a better a group of pin-ups for a cheap-as-chips cleanser? Surely not. They each possess the kind of flawlessly perfect complexions that seem like they’ve been airbrushed, in real life, when they really, really haven’t.

Best of all, it’s only £9. NINE POUNDS, people. That’s a serious bargain when you think of all the fancy, frilly things the beauty world has to offer. And the bottle is huge, meaning it’ll last for a good 6 months. At least. Now dig out that ten pound note and follow suit fast.

Cetaphil, £8.99 at Victoria Health