The Chanel show in detail
The autumn/winter 2014 Chanel show, which took place on a supermarket-themed set at Paris Fashion Week this morning, quickly became the most talked-about show of the last month, trending on Twitter, clogging up Instagram and bringing back tummy chains for 2014. The premise was that supermarkets are democratic, frequented by the old and the young, the rich and the poor so the styling correlated with that: there were streetwear flourishes and granny-ish accessories aplenty. There was something for everybody.
This was a show that was big on detail. Every piece of Chanel merchandise was brilliantly rendered, with utmost attention paid to the little things. Like the 'Coco' Pops on the shelves!
And the quilted coffee filters! Tres chic, non?
The detail extended to the supermarket baskets the models carried, which had been thoroughly Chanel-ified for the occasion.
Trainers, which were also seen at the Chanel couture show, featured heavily but these weren't just any trainers. These trainers colour-coordinated with each look; the knee-high lace-up style was particularly eye-catching.
Leggings in various shades of sugary pink featured perfectly formed rips and holes...
A look wasn't complete with a major dollop of accessorising. Jewellery for your arms wasn't enough; there was jewellery for your tummy! So we saw tummy chains for the first time in 15 years.
And necklaces featured padlocks.
Gloves were elbow-length, netted, fingerless, colourful – you name it! – with zips and buckles.
The house's most well-known creation, the 2.55 bag, had been wrapped in cellophane, served up like a pair of lamb chops in aisle number eight.
Those shopping bags on wheels, usually the preserve of grannies in shopping centres, became Chanel chic, quilted and black, a new must-have accessory.
The colourful scarves also hearkened to grandmothers, styled in a way reminiscent of nanas, over the shoulders and tied at the front.
A brooch (on model-of-the-moment Kendall Jenner) seemed like a nod to women of a certain age too. But Lurex, a consistent feature in the collection, injected playful youth.
Hair, meanwhile, was swampy and dreaded, influenced seemingly by the urban hippie. Do tree-hugging eco warriors shop at supermarkets? Seemingly so.
There were even proper trolleys, as models actually walked about the place.
So bravo Karl, you have ingrained in us a desire for a whole new host of accessories while simultaneously changing how we view trips to Sainsbury's for ever more.