Getting through the month of January is akin to a completing a marathon. Your paycheck has to last about 12 weeks, but you still want to go shopping. It's a game of endurance. 

What you need is something that's kind on your bank balance but that's not throwaway. Something that you can work into new season wardrobes as they start hitting stores next month. Well you're in luck. We've scoured the retailers and have edited down the best buys that fifty English pounds can buy you. Go on, view the gallery for the 50 best buys under £50 that you should really be buying now.