Jourdan Dunn is the latest model to be cast in H&M's 'new icons' campaign, alongside Sui He, Nadja Bender and Andrea Diaconu, and too right, girl's a total icon in the making. 

The Brit model, who was discovered in Primark Hammersmith by Kate Moss's agency Storm, and now ranks 28th in Models.com's Top 50 Women models, has modelled and starred in campaigns for the best designers going including Burberry, Marc Jacobs, Dior and Saint Laurent, as well as having countless magazine covers under her belt. 

But that's not the only reason she's a modern-day super - she's also a mega-powerful working mother, she stands up for equality, she's hilarious on twitter and she keeps Cara Delevingne in line in the kitchen when hosting her very own cooking show.

Hey, we'd hang out with her any day and here's why...

She's GIF gold. Sure, there were some great clothes that came out of last February's autumn 2013 fashion week, but Jourdan's take on the Harlem Shake after the Topshop show is sure to keep trending loooong after you're bored of grunge cardigans. 

A bud's a bud: the fashion industry's a cut-throat business but that competition doesn't get in the way of Jourdan and her model mates, who seem to have a genuine connection if our view backstage and her Instagram shots are anything to go by. 

In fact, Karlie Kloss is godmother to her four-year-old son Riley. You couldn't ask for a better role model than someone who eschews bitchy vibes, could you?

I can honestly say I'm proud of Cara,Karlie,Joan and Chanel no hate just love

— Jourdan Dunn (@missjourdandunn) February 4, 2024

Her debut came at Marc Jacobs' autumn 2007 show and she worked it for one of the world's biggest designers like it was no big deal. 

When John Galliano was at Dior, she wore his extravagant creations, like this couture show-stopper from autumn 2011, with ease.

She was one of the first black models to star in a campaign for Burberry in Spring 2011.

She's not afraid to speak up about the racial discrimination she's experienced, which is vital for raising awareness and working towards a more diverse fashion industry. 

I'm normally told I'm cancelled because I'm 'coloured' so being cancelled because off my boobs is a minor : )

— Jourdan Dunn (@missjourdandunn) June 30, 2024

Appearing on the cover of Vogue Italia's first black issue is just one of the ways she's contributed to this debate. 

Following in the footsteps of Naomi Campbell she's an important figurehead for black and British models. 

She appeared alongside Naomi Campbell, as well as Kate Moss, David Gandy, Georgia Jagger and Rosie Huntington-Whiteley at the Olympic Closing Ceremony in 2012, which tells you all you need to know about her status in the British fashion industry. 

She's got killer personal style, and can do both ladylike and sporty better than most. 

And sometimes she just looks amazing like WHOA. 

When she appeared on The Jonathan Ross Show in March 2013, she not only gave him a hilarious makeover, but seemed seriously down to earth, honest and funny - especially when cutting up his trousers.

Her sense of humour is strong on Twitter too. Haters gonna hate, Jourdan. 

She loves a McDonalds as much as the rest of us. I wonder how many people have had their hangover binge guilt absolved by this picture. 

But she certainly knows good food too. So much so that she's got her own cooking show, Well Dunn, on Jay Z's Life & Times YouTube channel. You will not regret watching her make sweet and sour prawns while Cara Delevingne goons around in the background. 

Despite receiving criticism for announcing her pregnancy in Teen Vogue when she was 19, she wore her bump proudly, even modelling for Jean Paul Gaultier while pregnant. 

She even makes a onesie look pretty cool, and more than 21,000 Instagram followers agree. Perhaps better to leave wearing it outdoors to the pros though. 

Seen here modelling Oscar de la Renta's autumn 2014 collection, she's owning the current round of shows already and they've only just started...

She's looking just as good off the catwalk too. Hands up who wants a silver satin skirt now. 

Jourdan, you're a total badass. Nice work including her in the 'new icons' campaign, H&M.