A daily hit of the most stupendously brilliant things to land on the beauty desk. This is survival of the fittest.

A high concentration of conditioning actives, you say? I’m sold. Instantly. Because, in the hair world, it’s still pretty rare to find formulas that are as hard-hitting and potent as say, a luxury skin serum.

Add to that the fact that there’s pretty much nothing worse than frizzy, limp hair and I can safely say I’ve tried my fair share of deep-conditioning, shine-boosting, do-it-all products. But this knocks the socks off the lot of them.

It’s long list of triumphs from strengthening coloured or heat damaged locks (and making it stronger than virgin hair) to neutralising negative charges left over from shampoo lends it’s thanks to the key ingredient, Behenyl Trimenthyl Ammonium Chloride.

Oh, and what’s more it smells incredible. You know that smell you’re hit with when entering a hair salon. That. So, the next time your hair is need of a health boost, smooth the contents of one of these life-savers onto your locks. You won’t be disappointed. 

Pantene Pro-V 1 Min Wonder Ampoules, £4.49 at Boots