Why Juicy Couture deserves its place in the hall of fame
To a generation bloated on onesies and slankets, the original velour comfort of a Juicy Couture tracksuit must seem a total non-event. They can have little to no idea of how revolutionary it was when it first appeared, stretched across the backsides of a young Hollywood crowd that we could never have predicted becoming so influential, nay, iconic. That we could never have predicted would *still* be famous more than ten years on.
But rather than mock this giant of fashion, we salute it. We say the Juicy Couture tracksuit deserves its place in the fashion hall of fame.
And here's why
1.) Because, at the time, they were really cool
Back in 2001, if you had one of these tracksuits – whether you were Paris Hilton or me, aged 16, at school in Sheffield – you were cool. You just were. I remember the comments. I remember the way people looked at it. They looked at if as it they wanted to skin me alive for it - or just reach over and give it a stroke. I had never felt such a heady sense of power before. And mine was only the Linea by House of Fraser version, so imagine the potency of the real deal.
2.) Because they summed up the ideology of a generation
A generation that included Paris Hilton, Lindsay Lohan, Britney Spears and Nicole Ritchie, for whom comfort and cool didn't have to be mutually exclusive. For whom dressing down, in an uptown take on a trashy, Valley code, was more interesting than dressing like the rich heiresses they were. Compare that to now, when everyone wants to look like Kate Middleton and all our celebrities went to private school. Those tracksuits transcended class, such was their snuggly sartorial power.
3.) Because they were made for junk in the trunk
I remember a friend bewailing the appearance of her 'pensioner's arse' in a Juicy tracksuit. They were for round bottomed girls; they just didn't look the same with a skinny behind in them. Those fuzzy trousers needed filling, and by someone who knew how (J.Lo, wearing the shorts version and dancing with Jah Rule, in the video to I'm Real). When was the last time everyone got behind (sorry) a trend that celebrated the shape your body is, rather than the shape you'd really prefer it to be?
4.) Because even if you didn't like the women wearing them, at least the women wearing them were wearing clothes
Imagine Rihanna wearing anything with that amount of coverage. It's incredibly to think that sexy starlets could get away with so much clothing back then without being labelled frumps. It's the equivalent of Kate Upton going out in a burkha.
5.) Because they set the bar for wedding day kitsch higher than anyone could possibly have thought when Britney ordered 'pimps' and 'maids' detailing
And in doing so, acted as a sort of flux capacitor, folding time and space between the tracksuits in LA, those featured in ITV drama series Footballers Wives, and the one hanging in your wardrobe, and making you feel like an absolute superstar. Hooray for feelgood clothing from an era when aspiration was encouraged rather than frowned on. Hooray for evident bum cracks every time you bend down to feed your chihuahua Evian from its own personalised bottle. Hooray for Juicy Couture.