Treat your other half as you would an investment buy: look for something that will last, go with everything and that you won't wake up one day and decide that you hate. Stick to these simple rules and you can guarantee relationship bliss whatever the dress code.

With that in mind, we sent our photographer out with the brief of finding London's coolest couples – and did we get what we wanted. Blame it on those Kooples adverts, or simply on the prolific gentrification of Shoreditch that means only beautiful people can live there now, but the stylish couples of London these days know that you're only as stylish as your significant other.

Click the gallery to see some of London's most directional double acts, and marvel at their complimentary clothing choices.