Maintaining a dye job is an expensive business, both in terms of time and money. This is especially true in London, where a colour can easily run into triple figures and is likely to wipe half a day out of your calendar.

That’s why Daniel Hersheson’s new ‘Rinse Revival’ menu, priced at just £35 a treatment, instantly appealed. It also came with the reassurance that, even with a blow dry tacked on to the end of it (at an extra cost), you’ll still be out of the salon in an hour. SOLD.

A rinse is essentially a toner, designed to complement your current hair colour rather than bring about a drastic change. Hitherto the preserve of old ladies, Daniel Hersheson's Colour Director Sibi Bolan has set out to bring it up to date. She has created six bespoke shades inspired by stars of the silver screen (who were partial to a rinse themselves back in the day), including Grace Kelly, Audrey Hepburn and Rita Hayworth.

The next day the number of compliments I received from people skyrocketed, which reassured me that my immediate gut feeling - one of smugness - was right. I got a crazy amount of emoticon love via Whatsapp from the family. The NEVER team all cooed. A women stopped me while shopping in Cos to ask if it was natural (when I confessed it wasn't, she demanded to know where she could get it done). Office men, the ones who don’t even notice when I wear birds on my head, raved about how nice the colour was - completely unprompted.