Never Underdressed's inaugural beauty trends briefing
For a secluded area that often amounts to nothing more than the corner of an airport hanger, the backstage of a catwalk show is the nucleus of all beauty trends. It's where the palette of the forthcoming season is decided upon, where the preferred placement of a ponytail is decreed and where we draw inspiration for our own beauty looks, months later.
Beauty trends are of vital importance to Never Underdressed too, informing as they do our rich, immersive and standard-setting beauty content, hemmed by our award winning beauty director, Joanna McGarry.
It's with this in mind that we have just presented our first ever beauty trends briefing - a UK media first - to an audience of industry-leading marketing executives and PR representatives. From the 130 shows she attended, Joanna identified four key make-up trends followed by four key hair trends, as well as the five models set to go stratospheric in 2014.
Here's what happened: