Haircare that thinks it's skincare. Sounds pretty exciting, doesn’t it?

Well, this is precisely the aim of Blo by Realhair, a chain of blow-dry bars popping up around the capital. Their aim is to inject a mega hit of hydration and maximum shine-boosting goodness into the once lack-luste locks of London – this is the kind of heat styling that actually improves your hair.

Think of it like a facial, because after 30 minutes you’ll leave with the silkiest, healthiest head of hair imaginable – all for a rather reasonable £25.

'I believe in treating your hair with the same respect you treat your skin,’ explains founder Lisa Marie Rowland. ‘Our gentle blow-dry techniques keep the hair in tip top condition.’

I know what you’re thinking - there must be a catch, right? But there really isn’t. Tending to the manes of Elle MacPherson and Laura Bailey, their team of experts have basically fine-tuned the blow-dry process to perfection by using the most effective concoction of products available, from conditioning glosses to natural boar-bristle brushes. The results are thoroughly swishable hair that’s stronger and smoother as a consequence.

Book in for an appointment pronto, your locks will love you for it.

You can find Blo by Realhair at 18 Cale Street, Chelsea and 36 Elizabeth Street, Belgravia – to book an appointment call 020 3021 9050