A daily hit of the most stupendously brilliant things to land on the beauty desk. This is survival of the fittest

Just look at that colour. Isn’t it beautiful? That juicy, raspberry jelly shade is just what Estee Lauder’s Pure Color Cheek Rush in X-Pose Rose looks like when you dab the tiniest bit onto your cheeks.

It gives the most natural looking flush of colour – a gentle, pretty Austen heroine blush as opposed to the real-life embarrassing tomato-face kind. The oil-free, water-based gel is both translucent – ideal for bare-faced summer skin – and bright. How do they manage that? Who cares, it’s gorgeous.

Estee Lauder Pure Color Cheek Rush, £24, esteelauder.co.uk