Cult Beauty, one of our favourite online retailers for all things make-up and skincare-related, turned five this week and to mark this momentous occasion we asked co-founder Alexia Inge to share their top 10 best-selling products with us, and explain why she thinks they’ve been such huge hits. 

As a British business that launched just as the economy crashed in 2008, the fact that Cult Beauty is still standing – let alone a trusted brand with a global customer base – is testament to the hard work and solid beauty knowledge of the folk who work there. The premise of the site is that industry insiders - make-up artists, hair stylists, models - recommend the brands and products that they use in their working lives and so unfamiliar names from every corner of the world have been introduced to these shores.

Over the years CB has been responsible for getting us wearing Molecule 01 – otherwise known as THE sexiest fragrance of all time (undisputed, try it, you’ll see what we mean) – and discovering the joys of eco-friendly Aussie skincare in the form of MV Organics. 

But which products made the top ten? In true Top of the Pops style, let’s count them down in the gallery...