The beauty industry is an ever-changing behemoth. No sooner have we gotten used to one brand, something better, bigger, shinier comes along to turn our eye.

But it's not all about the mega brands. There are hundreds, thousands even, of genuinely excellent small scale beauty companies catering to a niche market who maybe only make a handful of products. You just don't know about them yet.

Then there's the international brands with loyal global followings who, through some glitch at HM Revenue & Customs, have only just made it to UK shores. For these we turn to the online boutiques like BeautyMART and Cult Beauty who making sourcing the best international brands favoured by beauty pros the core of their business, and very good at it they are too.

With all this in mind, we set about compiling our edit of the 50 most awesome beauty products you (probably) won't have heard of yet. They encompass the best new, niche, imported and small batch buys for skin, hair and nails coming to a shopping basket near you. 

Click through the gallery above to discover 50 of the best unknown beauty products out there.