The Danish model Freja Beha Erichsen, known for her easy cool and seductive androgyny, is the new face of Saint Laurent’s permanent and accessories campaign.

The photos, shot by Saint Laurent creative director Hedi Slimane, portray Freja in a variety of poses against the backdrop of the brand’s luxurious new Paris flagship store, which just opened last week on avenue Montaigne in the eighth arrondissement. 

Featuring pieces that perfectly sum up the Slimane-meets-Saint-Laurent aesthetic – tuxedos, biker jackets, slim leather pants, as well as want-worthy bags – the black and white photos are a lesson in understated opulence. 

Make no mistake, those are some serious outfits juxtaposed against marble and gold interiors featuring an incredibly in-demand model, but Slimane has somehow managed to make this shoot feel  quietly cool with hints of hedonism rather than run-of-the-mill luxe.