London is the most exciting fashion city in the world. Fact. Not only is it an incubator for the hottest design talent and a breeding ground for the best new ideas, but its inhabitants are basically the coolest people ever. So cool that we don’t even need humility anymore – it’s so Noughties anyway.

If you’re not a Londoner, no need to fret. London Boutiques has just relaunched, bringing the very best of London’s unique neighbourhood fashion stores to you in a shiny new website. From the Chelsea girl’s prepped-up prom dresses to the Shoreditch girl’s Indie eel skin iPad accessories, via the boho-luxe treasures of Notting Hill – London’s style tribes are all present and correct.

Confused which way to turn? London-Boutiques.com has enlisted the help of some of London’s preeminent style setters to help you navigate the city’s fashion rapids safely. Bloggers such as Disney Rollergirl and Fashion Foie Gras choose their favourite products, and cool girls about town such as Poppy Delevingne open up their little black books and share the cream of the city’s stylish addresses with you.

200 brands and 27 stores are edited down for your delight and delectation, with street style inspiration and trends curated by the LB team to keep you on track if you’re veering off course into deep dark Dalston or unimaginably beige suburbia.

Yes, London has some of the best shops in the world and yes, its streets are positively overrun with aesthetically stimulating individuals, but why put yourself through the torture of the tube, the pollution and the diffidence, when you can get your fix from the comfort of your own computer?

Bricks and mortar are so Noughties anyway.