Intriguing new scents, decoded in the three ways that matter most. 

What it smells like: a terracotta bowl of ripe Umbrian lemons basking in the shade of an olive tree in early May.

What it looks like: a lollypop lady. Who’s wearing a gold helmet on her head.

Who would wear it: Iris Apfel, Nancy Mitford and a tanned, Sangria-drinking señorita who’s summer-ing in Menorca.

Lemon by Mary Greenwell, £84 at QVC