Frosted icing phobic? Cakepops make you feel psychotic? Breathe a sigh of relief then as a slide on the NY stock market may well spell the long overdue death of the cupcake revival.

Crumbs Bake Shop, an American company that mass produces those little blobs of female oppression, announced today that its share value was $1.70 (£1.11). And what? And, the thing is, in 2011 they were worth $13 (£8.50).

That’s how lucrative the sugary little so-and-sos were.

It isn’t that we don’t like eating them – no no, we do. That’s another sore point entirely. It’s the fact they’re so ubiquitous and now so laden with meaning. The fact they’ve become normal. The fact that making cupcakes went from something that you do at home, to something you do aggressively and competitively to get marks for being a better woman more practised in the sacred arts of twee than the rest of us. 

One might hope that this news, combined with the fact that cupcakes are no longer simply the glorious and exclusive icing bewigged glory of artisan bakers, such as Magnolia and Hummingbird, but are now available everywhere from Sainsbury’s to the 7/11, will contribute to the downfall of twee – an event that will be celebrated worldwide as we watch women in jeans with their hair not in bunches topple a Saddam-sized statue of Zooey Deschanel using only the strings of their Cath Kidston aprons. Carry on, but please don’t keep calm.