Where do fashion brands figure on the rap spectrum?

by

With the unveiling of Jay Z's new album Magna Carta Holy Grail this week (if you're not a Samsung customer, you have to wait until Sunday, sorry) comes the news that one of the album's lead tracks is called Tom Ford, in an homage to the designer, whose name is repeated in the chorus several times. In one of the verses, he is also presented as a high-end alternative to recreational drug-taking.

The Jiggerman has forged close links with Ford (the Tiggerman?) throughout the years thanks to them both being spiffy sorts of gents, but especially since he wore a suit by the label in the video to Justin Timberlake's Suit and Tie single earlier this year, too.

Rappers referencing high fashion has a long and foot-tapping heritage. Jay Z mentioned *those* Chloé sunglasses in 2000, while Redman dropped in a CK reference to Rap Phenomenon with Biggie in the 90s. Impressively, Big Daddy Kane was talking about Brooklyn style in the late 80s, possibly the first ever reference to hipster culture, but it's likely he meant something other than beards and juleps in jam jars.

Because it's Friday, we bring you a gallery of some of the best name-drops in rap (we've extended the boundaries of the genre a little) and where they sit on the spectrum.

Click the gallery to bring the noise, as they say, and get ready to sigh in nostalgic ecstasy (the state, not the recreational drug) for the time when you too carried your books to school in a carrier bag simply because it had a designer label on it. No? Just me? I don't believe you.

Latest News

  • People
  • Fashion

Most

  • Read
  • Commented