'Finesse the brows, more beautiful, people'.

That was make up artist, Yadim's call to action backstage at Pucci - a tiny, melting pot of a space where supers like Joan Smalls and Eva Herzigova jostled for space. But it was gold that stole the limelight. It's a trend that first glimmered onto the runway when Pat McGrath ran gold through models' brows for Dior Spring Summer 2014 - lending the face an art deco decadence - then appeared again at Simone Rocha this season in London. There, a smattering of gold leaf in the centre of the forehead reflected the religious and royal connotations of the designer's reverie for Autumn Winter 2014.

Now in Milan, MAC Old Gold Pigment was liquefied with water and painted onto the forehead to hug the curve of the brows. For Yadim, this was Veruschka, resplendently golden in those iconic pictures of the '60s - but made modern with a high shine skin, created by using mocha Shitake Lipstick to highlight the eyelids and planes of the face.

Gold of course, has been used to signify status since the early Egyptian period when only kings were permitted to wear it. Since then, its antimicrobial properties have led it to become the hero ingredient in skincare. So what of this overt splash of gold across the brows and forehead now?

As make up artist, Tom Pecheux reflected on the season as a whole backstage at Marni this morning, 'We're in the midst of a struggle. Status symbols are deemed gauche - yet we all still want to be seen as rich and successful. Beauty is playing on these contradictory elements'.

So a smattering of gold on the forehead screams status. Are we going to adopt this literally as a trend? Unlikely. But a sprinkling of gold through the brows or a veil of highlight on the eyelids is nevertheless a way to elevate our make up regimen - and stay on trend for Autumn.