To give all this its rightful context, this being Nicolas Ghesquiere’s much-hyped debut for Louis Vuitton, we were expecting change. Maybe even a nuanced echo of the beauty from Balenciaga seasons past, if we were lucky.

And to a certain extent, we were afforded a little nostalgia this morning by way of 90s borderline-lank hair, deflated at the roots and lazily wavy through the lengths, at the hands of Guido Palau and dewy, Lolita-esque scrubbed complexions from the mighty Pat McGrath. It’s a nu-grunge aesthetic that couldn’t have been more at odds with Marc Jacobs’ (literal) swansong at the Spring/Summer 2014 Vuitton show where dramatic black feather headdresses met stark black brows on sun-starved skin. A contrast indeed.

If Ghesquiere and his beauty co-collaborators were intending to ring the changes at Vuitton and inject a giant shot of youthy zeitgeist into a house that, in past seasons, has played more into the comfortable laps of its mature, monied core customer base, then they succeeded. Now it’s their teenage daughters they’re talking to.