While you’d be forgiven for thinking this is some sort of mythical beauty fad, we can assure you, it’s really not. The DD cream is 100% for real. Just like its older siblings BB and CC, there’s little doubt that this is going cause a cacophony of excitement in beauty circles later this year. The first one launches stateside next month, so it’s only a matter of time before they start flooding in over here.

But, I hear you ask, ‘what is it?’ Well, DD, which stands for Dynamic Do-all (don’t laugh), is the brainchild of US beauty giant Julep who have been working on the concept since CC’s flooded the market. And while its DD Crème might seem a smidge wishy-washy, it’s still got all those light-reflecting, skin-perfecting benefits that have seen trillions (maybe) of people purchase its mother and older sister. Julep has even been so kind as to birth a magical twin sister for DD which comes in the shape of the DD Concealer.

Julep’s DD Crème is pretty marvellous. It contains that winning combo of primer, tint, SPF, moisturiser, anti-ager…. the list goes on, so what’s not to love? We’re slightly eager now for the UK versions to surface, but dread to think what ZZ might do for us.

Julep DD Crème, $36, launches stateside from June