The East End might be the beating heart of London’s fashion scene but beauty-wise, it’s a barren wasteland. Those in search of a mascara or moisturiser have Boots on Bethnal Green Road and that’s pretty much it. Until now.

BeautyMART is launching at Boxpark tomorrow, providing Shoreditch dwellers with a much-needed, carefully edited selection of cult products from around the world.

We’re talking French pharmacy favourites, underground fragrance labels, old faithfuls like Batiste and Elizabeth Arden 8 Hour Cream, make-up ranging from Face Stockholm to Rimmel, eco-brands and stuff from Japan and the States. In short, beauty heaven, and about time too.

In addition, the BeautyMART team will be offering personal styling and advice throughout the summer. The only question is, how do we persuade them to stay forever?

Visit thisisbeautymart.com for more information and to find out about the special events taking place during the summer.