When you spot something in numerous pro make-up bags, on shoots and backstage and on their Instagram feeds, you know it must be a goodie. Because honestly, imagine how many beauty crates Charlotte Tilbury, Gucci Westman and Pat McGrath get sent every day? Like, truck loads. So if it’s made the cut-throat professional edit, it’s sort of born with a halo on its head.

I’ve seen this in many a pro kit bag. They all love it. Developed in 1957 in Japan, it still stands as the country’s best-selling skin cream to date because it’s a straight-up, unadulterated, ultra-rich face cream. It absorbs quickly and keeps skin soft and hydrated and happy for hours and hours.

Yu-Be Skin Cream, £19.50 at Boots