The model faces of tomorrow meet the beauty trends of today, here, every week

Ever since I laid eyes on China Chow’s ridiculously glossy hair back in May, I can’t stop thinking about it. You see, how, HOW, is it humanly possible to have hair that silky? This is other-worldly stuff we’re talking about, lengths so utterly polished they look as though they cannot be real. And it doesn’t stop at China, oh no. Silken hair was the focal point of the look at DSquared’s spring/summer 2013 show, where Lindsey Wixon and co. sported hyper-real visions of pure, sleekness. Models at Michael Kors looked like they had been hung, upside down, in a bath full of Moroccon Oil, their hair was so god damn gleaming, the kind of staggeringly smooth hair you’d imagine a real life Cinderella to possess.

Yes, there are plenty of high-tech serums and oils and whatnot that help a huge amount in the quest for a head as silky as an Hermès scarf, but really it’s got to more than a generous pump of argan oil. It’s got to be much more; something more expert-handed that goes hammer and tong at shine. Even when you’ve got vaguely straight like Laura here, a new face at Next, you need a helping hand. 100% silky hair doesn’t lie in the hands of bottles and tubes, it needs a proper, China Chow-approved creation behind it.

Which is perhaps where the new invention that is Errol Douglas Treat & Style steps in. It’s the first of its kind and looks like a straight-up straightener, but it’s not. It contains keratin capsules which infuse with the steam of the iron as you glide over hair, smoothing and silkifying as it goes. China, your secret might no longer be safe.

Errol Douglas Treat & Style, from £109.99 at Boots

Photography: Hugo Yangüela
Model: Laura at Next Models 
Hair: Errol Douglas