Devil puts Prada back on: the book is back
Lauren Weisberger's behind-the-scenes novel was the first time the fashion industry had been laid bare. Now, editors, designers and photographers are making documentaries, blogging and tweeting. Will the second installment feel as ground-breaking, asks Alexandra Heminsley?
This month sees the publication of Revenge Wears Prada, sequel to behind-the-scenes fashion blockbuster The Devil Wears Prada. Made famous by the slippery mixture of fiction and authentic experience gained by Weisberger during her year as an intern for Anna Wintour at Vogue US, the original became a massive bestseller and the eponymous 2006 movie.
More importantly, it opened the floodgates for a huge change in how the notoriously smoke-and-mirrors fashion industry was seen by the average punter, and crucially, how it chose to be seen. On publication, Condé Nast were more than a little displeased by the novel: not a single of the group’s titles has ever reviewed it. But once the book had spent six months on the New York Times bestseller list Wintour found herself at a special advance screening of the movie – dripping in Prada. A year later she was letting the cameras in on herself to make Vogue documentary The September Issue.
It’s easy to forget that ten years ago, when the original was published, the fashion industry was still a fortress of façade – and one reliant on some very generous lead times. What we knew of the industry was what a small, elite group chose to tell us, and we were let in on both news and images as and when they were ready. A decade on, we’re no longer reliant on the glossies: a casual glance at our phones flashes us up-to-the minute fashion news the minute it’s released, with a combination of twitter, instagram and blogs.
Photographers such as Scott Schuman, the lens behind The Sartorialist, create gorgeous everyday fashion moments outside of shows or on NYC street corners - without the fuss, expense and ego of fashion spreads. And bloggers whose tone is more chatty than catty, such as StyleBubble’s ever-enthusiastic Susie Lau, travel the world updating us on new ideas and fresh colourways with little more than an ipad. Simultaneously, the ethics around internships are under greater scrutiny than ever.
The latest novel sees Andrea ‘Andy’ Sachs (played by Anne Hathaway) and one time super-assistant Emily Charlton (a career-making role for Emily Blunt) publishing a bridal magazine, The Plunge, together. It all seems to be going to plan until the reappearance of iconic uber-boss Miranda Priestly. Will readers prefer the more fictional narrative this time, or was it the frisson of real life gossip that created those stratospheric sales? Either way, Priestly is the stand-out character in both novels – perhaps the only thing we need more than something we love to wear is someone we love to hate.
Revenge Wears Prada is published in the UK on 20 June