How do you stand out in a sea of beautiful people? Wear red so bright even the tomatoes are getting their sunglasses out. At yesterday’s Valentino couture show, Carine Roitfeld, Astrid Munoz and Natalia Vodianova did just that in various forms of the bold shade. 

With the weather about to turn scorchio (apparently), adding some super-hot rouge into your wardrobe would be a great way to do summer colour while still vamping it up in a way that pretty pastels just can’t touch. Plus, throw on this colour, and you can’t help but feel amazing.

Click the gallery to see the trend and some of the best pieces you can wear now.