For once it’s not just teenage boys who are obsessed with boobs. Everyone is. The Cut called out the new trend for bra showing, as per suit-jacket wearing Victoria Beckham circa 98, which Donatella demoed with aplomb at the recent Versace couture show.

Kate Upton, she of a bountiful chest, has been on just about every magazine cover going this summer and the totally NSFW video for Justin Timberlake’s new single, Tunnel Vision, is what can only be described as a nork-fest. Plus, when Jourdann Dunn tweeted that she wouldn’t be appearing in the Dior couture show because she was too busty for the clothes, make-up artist Kay Montano tweeted ‘boobs are just great’. 

Aren’t they just? Would Liz Hurley’s infamous safety-pin dress have been even a shadow of itself without what showed through from under it, or would Jane Birkin’s collection of crochet dresses have been nearly as memorable if it hadn’t been for their plunging necklines or the illicit view of nipples they revealed? Can you imagine Josephine de la Baume without an enviable rack? Of course not.

But why the sudden obsession? Is it part 1,568 of us harking back to the 90s, with a celebration of the original supers who boasted buxom bodies before heroin chic ruined everything? Indeed, Christy Turlington has just appeared in the latest Prada and Jason Wu campaigns. 

Perhaps as the boundaries between men’s and women’s fashion become increasingly blurred, accentuating your feminine assets is an obvious way of setting yourself aside from the guys, even if you are wearing slacks and brogues. 

With July promising to be one of the hottest in years, and our new found comfort with showing midriff, it could be that bikini tops are about to take over your local park with a cacophony of cleavage and why the hell not? All the better for getting a bronzed décolletage that will go quite nicely with a slip dress this summer. Since we’re on the subject of slips, we all know that the way its thin-fabric skims over a likely-to-be-bare boob, (you’d hardly wear a bra with one), is the essence of its sexiness.  Unfortunately, you just can’t expect that anyone you talk to will look you directly in the eye when you’re all slipped up.

So if you’ve got them, flaunt them, but beware their mystical power.