They may not be as famous as Kate, Cindy and Naomi, but alongside the movie stars we’re au fait with seeing in men’s ad campaigns – Robert Pattinson for Dior Homme, Brad Pitt for Chanel No.5 and Eddie Redmayne for Burberry to name but a few – there are plenty of top male models. You’ll be as familiar with David Gandy’s name as you are with his smoking Dolce & Gabbana campaigns, and even the ones you mightn’t have heard of, you’ll certainly recognise – Lars Burmeister for instance, is the hunk you’ll have seen a million times in the Giorgio Armani Acqua Di Gio campaign, and it’s Alex Lundqvist in his underpants in those infamous Hugo Boss ads.  

If there’s anywhere you’re going to spot the next face of your favourite brand, the shows at London Collections: Men, from 15-18 June, are it. ‘Show season is crucial for new faces, as it’s a great platform to launch a guy’s career’, says James Coyne, Model Booker for New Faces at Models 1. 

Click the gallery to see his picks of the ones to watch, and to find fodder for your hot guys Pinterest board.