The death knell was sounded for street style bloggers at fashion week when both fashion journalists Suzy Menkes and Tim Blanks published pieces slamming the show-ponies on the streets, Menkes in a New York Times piece, and Blanks in a video for Garage Magazine, following the autumn winter 2013 shows in Paris. Now, with a piece looking into the long-term viability of personal style blogs, Buzzfeed Fashion's Amy Odell questions whether it's time for bloggers posting little more than outfit images and trading off the cult of themselves, to do one too.

Odell proposes that 'the novelty of the personal style blog has worn off. And the best, most successful personal style bloggers either don’t even need their sites anymore or have expanded them to be about more than just their personal style'. Diversification into multi-faceted fashion sites, she suggests, as demonstrated by Into the Gloss and Business of Fashion, is key to the survival of sites in an increasingly more cut-throat environment, continuing 'The smartest personal style bloggers think from the beginning about how to use their followings to launch lasting careers that transcend a single website'.

Fashion blogger Isabelle O'Carroll, whose blog IsabelleOC profiles designers and features recipe posts, alongside shopping edits and personal outfit entries, agrees. 'There's a difference in tone on personal style blogs from how it was ten years ago when it was about sharing your outfits with a small community of Internet geeks and fashion nerds on Flickr and the more dated platforms like Typepad'. She continues that 'now blogging has become bigger, the best personal style blogs are the ones that combine humour, irreverence, and their own distinctive editorial tone with interesting outfits'.

While Blanks and Menkes certainly sparked debate with their comments on street style bloggers earlier this year, their attachment to the old guard of fashion journalism did leave one wondering if they'd perhaps just had their feathers ruffled to hard by young pretenders at the shows, but as an editor on Buzzfeed, considered one of the most innovative online media success stories around, Odell lends the case for the end of gloried selfie-streams some serious weight.  

Read Amy Odell's full piece on Buzzfeed Fashion now, and tell us what you think of the debate in the comments section below.