The Hyeres Festival in the Provence region of France is an annual celebration of up-and-coming talent across fashion design and photography, culminating in an award for some of the most impressive. Since 1985, the tiny town has become a site of pilgrimage for those seeking the industry's Next Big Thing – Viktor & Rolf have won gongs in years past, while Raf Simons and Dries van Noten have both judged the competition.

Small wonder, then, that the crowd was so immaculately turned out. We sent a photographer to capture some of the rich seam of street style that the fashion festival laid on – click the gallery to see them.