Just in time for Christmas shopping, the mother of all boutiques has landed in the heart of the Covent Garden’s piazza. It’s Dior’s brand new beauty store and every inch of its being is quite wonderful.

Life sized perfume bottles, more make-up services than you can imagine, exclusive palettes, the lot. There’s a LOT to feast eyes on here.

Here are the nine reasons why you need to get down there fast.

 

1. There's a beautiful 'Covent Garden' palette that's been created exclusively for the store, the only place in the WORLD you will be able to purchase it.

2. There's one of the snazziest manicure stations you'll come across, complete with every gleaming Dior nail shade under the sun.

3. There's a genius false lash unit with the cleverest trying-on method - lashes have been placed onto thin wands so you can test each one against your eyes before you buy.

4. There's a pretty lengthy service menu, each with very reasonable prices that are redeemable against purchase. The 'Pret-a-Party' service is our favourite.

5. There's a ginormous handbag display made up of hundreds of real lipsticks. It's shade 775, which is called Darling, in case you care to know (their best seller).

6. Another jaw-dropping window display, this time 76 bottles of Miss Dior, with a mummy one in the middle.

7. There's an obligatory neon pink light; it's very big and very cool.

8. This large bottle of Gris Montaigne, the brand's best selling scent, in the size of a wine bottle. It can't be used and is for display purposes only, but contains the actual fragrance.

9. On the 30 November and 1 and 2 December, the boutique will host a unique fragrance offering where you can personalise your very own scent with a word, name or message. This will then be engraved by a Dior artist. Not to be missed, friends.