One woman's campaign to bring Alexander McQueen's exhibit to London

 

One woman's campaign to bring Alexander McQueen's exhibit to London

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It was announced today that the Met's McQueen retrospective will come to London in 2015. Back in 2011, fashion writer Melanie Rickey launched a campaign to ensure it did just that. Here she explains why it wouldn't have been right not to open the doors in the designer's home town

So, at last Savage Beauty is coming home. Three years ago, when the Metropolitan Museum of Art in New York hosted Alexander McQueen: Savage Beauty it seemed all wrong to me that the designer, a Londoner to his marrow, who was continually inspired by the city and who lived, worked and died here was being celebrated so far away from home in Manhattan. 

That the exhibition was causing a stampede of interest, with queues around the block and eventually becoming the most visited fashion exhibition in the Met's history with over 650,000 visitors, compounded my sense that British fans of possibly our greatest ever fashion designer were being denied the opportunity to see and experience his electrifying legacy.

I also guessed that McQueen himself would have wanted the home team to have eyes on his life's work before the Americans. He was very East End like that.

After a bit of calling around to ask the team at McQueen, it transpired there were no plans to bring the exhibition, beautifully curated by the Brit Andrew Bolton and dramatically designed by Samantha Gainsbury (who has staged all of the iconic McQueen fashion shows) back to its rightful roots.

In a fit of possessiveness on behalf of Team GB, I used my blog Fashioneditoratlarge.com to raise awareness and began the #bringmcqueenexhibitionhome campaign. We started an online petition which gained 3000 signatures and gradually began to get the subject talked about across newspapers including The Evening Standard and The Guardian.  The next task was to agitate at museum level. When I called the V&A to ask had they considered hosting Savage Beauty their answer was something along the lines of ‘we haven't been asked, but bring it on’ and ‘we would love to’. Though word from McQueen suggested special structures needed to be built to house elements of the exhibition which included pillars of intricately woven organza and the Kate Moss hologram from Autumn 2006.

There were also rumours that the exhibition might colonise an old factory building near Brick Lane. I remember slightly stalking Lee McQueen's long time team member Trino Verkade to find out their future plans for Savage Beauty. She took it good-naturedly.

In fairness to them all, this was 2011 - only a year after Lee's untimely, sudden death, and the close-knit McQueen team had used that year to create Savage Beauty.  To put no finer point on it, they were exhausted from it all.

A few months after starting the campaign Trino called me to say she had word from their CEO Jonathan Ackeroyd  that, yes,  #bringmcqueenexhibitionhome, had put the subject on their radar and they were now in talks with different people to see who could house it most effectively. Something will happen in 2013, she said.

Well, 2013 came and went. I hadn't thought about the campaign for a while, occasionally thinking ‘at least we tried’ and assuming the McQueen team wanted to build a new legacy with the brilliant Sarah Burton. Fair enough.

Today I am pretty happy.  This new version of the exhibition is being curated by the V&A¹s excellent Senior Curator of Fashion, Claire Wilcox with the original exhibit¹s Andrew Bolton as Consultant Curator. With Samantha Gainsbury also on board, the V&A version looks set to be just as astounding as The Met's, if not more so. I hear it will be even bigger too.

The V&A put tickets for the exhibition on sale this morning at 10am, almost a full year ahead of the launch date next March. The demand still caused the site to crash.

They could surpass the numbers of the New York show before the London doors even open. That feels like a goal. I didn't see Savage Beauty in New York, but you’ll definitely find me somewhere near the front of the queue on March 14th 2015.

Follow Melanie @fashedatlarge

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