’Tis the season of Christmas ad campaigns and this morning’s festive feast of material goods gorgeousness comes via Burberry, who have just released their glittery holiday video.

With a soundtrack by one of Burberry’s favourite musicians, Tom Odell, the 90-second video is a celebration of all that is warm and fuzzy about Christmas: good-looking couples huddling together, adorable children playing in the snow, the London skyline in half-light and, of course, lovely gift-wrapped Burberry presents.      

 

There is a love theme as 2013 has been the year Burberry embraced everything to do with romance – creating collections festooned with heart motifs, casting real-life lovers Sienna Miller and Tom Sturridge in their autumn campaign and producing the Burberry Kisses digital campaign. The video – which will be appearing across digital platforms, both those owned by the brand and in paid-for slots – will be bolstered by still imagery and a social media strategy, which, Burberry being Burberry, kings of the web, promises to be comprehensive.