Prada unveiled its new ad campaign this morning, which features relatively new faces Amanda Murphy and Kristine Froseth, alongside the likes of Christy Turlington and Freja Beha, shot in New York by Steven Meisel.

Styled according to the grunge-tailoring, Forties-via-the-Nineties feel of last February's show in Milan, the models depict 'an enigmatic portrait of femininity'. Which pretty much sums up Prada entirely, wouldn't you say?