Gisele has been unveiled as the face of the autumn 2013 campaign for megabrand H&M, and she looks exactly the same as she always does. Sure, she’s covered up those lissome limbs in chunky knits and overcoats as she poses against the backdrop of a row of Regency-style houses but the fundamentals are unchanged: wavy hair, golden skin scattered with freckles and radiating with health, slightly parted natural lips. 

She worked a very similar look the last time she modelled for the Swedish brand in spring/summer 2011, but that time she wore floaty kaftans and dresses in studio shots.   

Gisele gave her Instagram followers a sneak peek of the shoot before it was officially unveiled (sharing campaign images on Instagram is now de rigeur, it would seem) and you can expect to see all the shots from the campaign images on bus shelters and billboards near you soon.