Joseph Altuzarra must be feeling pretty pleased with himself – quite rightly so. His label launches its first ever advertising campaign for autumn 2013 (the pictures surfaced today) and the face of the brand is none other than aristo-super Stella Tennant. The images meanwhile are by Inez & Vinoodh.

What a way to burst onto the scene.

Altuzarra was the recipient of the CFDA's branding initiative, which aims to help young brands publicise and market themselves, in order to reach the next tier of sales. It seems to have worked beautifully, wouldn't you agree.

And kudos too for continuing a very chic emergent trend among many labels of note of advertising in black and white, joining the likes of Saint Laurent and Balenciaga.