When you've gone to the trouble of making a fancy film to show off your collection, as Rodarte has recently collaborated with director Todd Cole to do, why would you want any old film poster? This is the internet, you want GIFs!

Accompanying the brand's short film, This Must be the Only Fantasy, are some Lord of the Rings style moving GIF posters - appropriate considering number one hobbit-impersonator Elijah Wood stars alongside ethereal-looking model Guinevere van Seenus in the video. 

That everything still life is turned into a GIF - this must be the only fantasy indeed. 

Behold the moving image of the poster, and watch the full film below, if that's not enough for you.