Shampoo snobs look away now. In fact no don't, read on because I think by the time you've read this, you might just be converted.

Affordable hair care has come a long way from generic bottles of own-brand shampoo. Now, with a saturated market battling for bathroom shelf space, brands have had no choice but to raise their game and lower their prices. The result being we now have access to pioneering hair tech at the princely sum of around a fiver. Lucky us.

A few years ago the only place you could get a keratin treatment was in a salon, now there are smoothing shampoos that offer similar effects. Ditto thickening formulas (thanks Elvive Fibrology) and deep conditioning shampoos laced with the holy grail of hair care, argan oil. 

In fact, there's not a hair care category out there that doesn't have a decent shampoo under £8 going for it, so click through the gallery above for 10 of the best affordable hair washes that will totally transform your crowning glory (not to mention your beauty spend).