Browns Focus, the legendary emporium for the coolest designers (and street-wise, directional younger sister to the original flagship) is re-launching this Friday as a part of a newly re-furbed browns ‘block’, all on the same side of London’s South Molton Street.

There’s an industrial rubber-clad floor for eveningwear and a white, minimalist basement for daywear where you can enjoy a serene shopping experience.

To celebrate the brand new shopping space, illustrator Ted Pearce has designed an exclusive set of limited edition ‘Ted’s draws’ T-shirts featuring illustrations of cult icons including Steve Buscemi, Snoop Dogg Lion, Missy Elliot and Grace Jones.

As well as a swanky new interior, the re-fit will see Browns Focus exclusively stocking a selection of new brands including hip sister-run label Filles a Papa (think of them as Belgium’s answer to Rodarte), one of Rihanna’s favourite NY labels, Love Leather camouflage leather from Pyer Moss, plus exclusive edits of product from Christopher Kane, Simone Rocha and Ashish. 

As part of the opening celebrations, Ted Pearce will host a DJ set from 2-6pm on Friday 26th and all day on Saturday 27th July, so get down there, boogie, and bag yourself some brand new Browns swag.