The Daily Mail praised Olivia Palermo for matching her necklace to her shoes this morning. ‘That’s why she’s a fashionista!’ it trilled, vomitoriously.

Now, we all know that matching your necklace to your shoes does not a ‘fashionista’ make – or maybe it does, if your definition of ‘fashionista’ is (and it should be) ‘hilariously un-chic and utterly divorced from anything cool'.

We’ve come a long way from checking that our bags and shoes are the exactly same shade of vermilion rust, or from an age when it was scandalous to wear white shoes after Labour Day. Or even when it hurt people’s eyes if you wore black with navy (which is now widely recognised as one of the most effortlessly cool colour combinations ever, of course).

Fashion rules of that severitude don’t really exist anymore – just witness that fact that everyone’s wearing jeans and sweatshirts to the shows - and sartorial maxims are so flouted these days that Palermo’s necklace / footwear tonal beading bonanza feels nothing less than neurotic.

The only way to do matchy-matchy now is to go all out and take it to the extreme, thereby subverting the tidy orderliness that was once inherent to the act. What does that mean exactly? Match the print on your top to the one on your skirt, and then grab a bag of the same design. Not so much matching as camouflage – but one which helps you stand out rather than blend in.