The Bling Ring publicity trail trundles on but it has yet to become overwhelming. It's a canny little campaign that's leaving us feeling like we still want more – and, importantly, like we will still want to watch the film when it comes out on 22 June. A host of those attending wore Louis Vuitton to the New York screening last night, a label that has been affiliated with the movie's publicity, and fashionable arty New Yorkers like photographer Terry Richardson accompanied by his slashie girlfriend Audrey Gelman and Greta Gerwig's new BFF Mickey Sumner turned out to show their support for the movie's director, Sofia Coppola and her leading lady, Emma Watson.